Global Cathodic Protection Merch Case Study

Global Cathodic Protection (”Global”), based in Houston, TX, is a leading company dedicated to providing state-of-the-art solutions for corrosion prevention. Specializing in cathodic protection systems, they offer both galvanic (sacrificial anode) and impressed current cathodic protection (ICCP) technologies to safeguard metal structures across various industries.

With their rapid growth in engineering service in the Southern region, Global wants to ensure that their brand is elevated to new heights with the highest quality merch as their employees travel across the region to service clients. Global aims to have a variety of high quality and durable merch that allow for comfort while their team is working on and off the field.

Prior to collaborating with merchworks, Global has engaged with a U.S. based partner for their merch needs. However, they quickly ran into challenges of high cost and long product timeline, extending beyond six months. This experience underscored the necessity for a change in their merchandising strategy, prompting Global to seek a new partner who could align with their values of quality, efficiency, and cost-effectiveness.

In partnering with Global Cathodic Protection (”Global”), we wanted to ensure that our merch reflects our client’s commitment to high standards and quality on and off the field:

1. Design and Material Selection

Our design phase kicked off with a deep understanding of Global’s ethos, focusing on durability and comfort. Collaborative design sessions ensured the merchandise would resonate well with the Global’s team both in and out of the office, marrying aesthetic appeal with durability and eco-consciousness.

2. Manufacturing and Quality Control

We streamlined manufacturing with our trusted partners, emphasizing rigorous quality control to avoid the high costs and delays Global previously faced. This phase ensured the merchandise not only aligned with their high standards but was also produced efficiently.

3. Logistics, Packaging, and Distribution

Our final touch involved efficient logistics to enhance the unboxing experience and ensure timely delivery. This comprehensive approach ensured Global's merchandise was impactful from design to delivery, perfectly encapsulating their premium brand essence.